Live. Love. Design.
Generously
Hello There!
Siham Al- Aref
Architect. Retail Designer. Curator
Bachelor's degree in Architecture. Masters degree in Retail space; Retail Design.
I work with brands, people, and space.I love to work and engage with local communities.
I aim for sustainable, up-to-date & impactful interventions.
I look to bridge the gap between the physical and the virtual worlds.
I focus on user experience; the before and after of the moment of purchase.
Works
Recent projects and collaborations.
Retail Spaces
A sample of Retail spaces and recent collaborations with national and international brands.
Tchaba
Tchaba is a designer tea brand that not only produces fine tea, but also passionately believes in tea drinking as a culture that brings people together. Tchaba seeks to create a culture of its own by merging artisanal tea blends with designed tea accessories. Having introduced the world’s first biodegradable pouch made from corn leaf and hand-stitched natural cotton strings, Tchaba’s hand-picked whole tea leaves fall right in place to bring about a unique tea drinking experience.
The United Arab Emirates
Chili House
Chili house first introduced burgers to the Jordanian market 29 years ago when this family business started in 1985. Celebrating their 30th anniversary, The Chili House family decided, in 2015, to refurbish their brand identity and renovate all its branches in Jordan, and all over the Middle East. A whole rebranding strategy was created, emphasizing on Chili house’s identity as a restaurant for healthy home-made burgers and a popular hangout for friends and family. After revamping the Logo and the entire brand identity as well as designing the interiors of Chili House stores in their different formats and contexts, more than six Chili House restaurants in Amman alone are now fully operational.
Hanna Salameh Design
Amman, JordanSwarovski
As part of a collaboration between the master degree program of Retail Design in ELISAVA and Swarovski, this project took place to re-think the hoarding-up during the renovation/construction of the Swarovski shops all over the world. The main idea is how to turn it into yet another opportunity to generate sales and engagement rather than a time of loss in sales. Several points had to be taken into consideration, including the need to focus on the user’s experience not only in the time of construction, but also establishing a more emotional and active long-term client/brand relationship. Our proposal was to create a gifting portal that enables people to send Swarovski gifts from any hoarding point to any place in the world. The portal allows people to share memorable occasions and celebrate them. A customized range of products with customized postcards were designed to send more and more customized love.
Barcelona, Spain
Interior Spaces
Interior residential spaces
Montcada
Interior renovation project developed for a 70sqm flat in the heart of the beautiful Barcelona.
Architectural Spaces
Architectural and Urban interventions. Residential, Healthcare and Urban design projects.
A selection of academic and professional Architectural works organised per type; Residential, Healthcare and Urban design projects.
Ephemeral Spaces
Temporary spaces, exhibition design, stands and installations.
National Retail Congress
The National Retail Congress, held yearly in Barcelona, brought in its third edition over 350 senior executives of national and international retail companies. Taking place in Casa Llotja del mar in Barcelona in May, 2015, the Congress shed the light on the latest technologies and products in the retail sector. ELISAVA was asked to design spaces for over 12 companies to display their products and technologies within an overall ambience that allows for interaction and networking.
Barcelona, Spain
Shopping Night
The Shopping Night, is a yearly event that seeks to renew the energy of trade, culture, gastronomy and lifestyle in Barcelona. Every December, The Shopping Night takes place for only one night under a specific theme in Passeig de Gràcia; one of Barcelona’s prominent shopping streets. This year’s theme pays honor to William Shakespeare on the 400th anniversary of his passing. As students of ELISAVA, we were asked to create an installation that celebrates the writer’s work. We recreated “A Midsummer Night's Dream” by creating a dreamy sky out of balloons that are exaggerated in scale to create a backdrop for the poetry and visual projections. A path cuts through our “Midwinter Night’s dream” to allow visitors to pass under the dreamy sky, look up and gaze at the projected moving images.
Barcelona, Spain
Vertisol
Fitnice is a Vertisol brand; an international company from Spain specialized in manufacturing high-quality synthetic fabrics. As part of Fitnice's commitment to the environment, a three-month Fabrication lab with ELISAVA took place in order to propose a new lifecycle for the left over materials from the fabrication process. The result was not a product, but rather a new material that can be: a. Mass produced and available as an off-the-shelf item, b. Available in different colors, c. Applied to any surface, and d. Seamless when poured or applied to large spaces.
Barcelona, Spain
Virtual Spaces
E-commerce websites; as interactive spaces focusing on user experience online and offline.
The Super Jar
The Super Jar is a "Trine Foods" brand that is tailored for the fast paced on-the-go society, increasingly struggling to keep up with demands related to work, family, and day-to-day life chores, all the while trying to maintain a healthy lifestyle. Forgetting to eat is becoming a trend; and “buying a snack” too often means that these snack are high in sugars, fats, preservatives or artificial flavors. The Super Jar offers snacks that are rich in vitamins and minerals and contain healthy proportions of protein and carbohydrates as well as super-foods and herbs that promote the body’s natural healing capabilities. As we created The Super Jar brand, we needed to have not only a product that caters for our target's need, but also a platform that enables them to easily order and interact with the brand. A website that remembers your previous orders and special mixes works hand in hand with the recycled paper containers that are delivered right to your doorstep.
Madrid, Spain